Tools built for how you actually live and work

Area 246 Labs is building for the communities the big players too often ignore.

See our tools

Free through the holidays

Run your business on WhatsApp. Track sales, expenses and bookings with a quick message.

Try Cari free

Products

Explorations out in the wild

Cari Business Assistant helps solo and small business owners in the Caribbean and beyond track sales, expenses and appointments on WhatsApp.

Meet Cari

Bajan Buddy is a local guide on WhatsApp that helps residents and visitors in Barbados find government services, compare grocery prices and see what's on.

Meet Bajan Buddy

The name

Where 2 + 4 make 6

Curious enough to try
Capable enough to build
Committed enough to deliver

246 also happens to be Barbados's area code, where our founder is from.

Our Approach

We aim to be…

Grounded: We start from the real needs of people, businesses and communities.
Exploratory: We experiment often with early ideas and learn from the ones that don't work, so the next one is better.
Native: We build with people's existing tools and habits in mind, so it feels familiar from day one.
Ambient: We build tools that show up when you need them, then get out of the way.
Deliberate: Measure twice, cut once. We take our time on the details people will notice.
Sustainable: We build the processes behind each product as thoughtfully as the product itself.

Our founder writes about the thinking behind these and more at The Long Build

About

Building for where we're from

Founded by Jamar Parris, a Bajan product leader with 18+ years shipping product in fintech, payments, identity and AI.

Jamar's career spans startups and large companies, including PayPal, Salesforce, Braintree, Paxos, Olo and BNY. Today Jamar also helps other teams as a fractional product lead.

Learn more at jamar.io