Tools that work where it matters

Practical products for small businesses and communities that big tech often ignores. No unicorns, no gimmicks.

Named after Barbados' area code. Caribbean roots, global impact.

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Products

Built on platforms people already use

No new apps to download, no learning curves to climb.

Cari

Commerce tools for WhatsApp

Business management for small businesses and sole proprietors in emerging markets. Track expenses, log revenue, manage your schedule, and get financial insights. All from a WhatsApp conversation.

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Bajan Buddy

Barbados at your fingertips

Local knowledge for Barbados residents and visitors. Find government services, compare grocery prices, plan your visit, and stay on top of local events. All through a simple WhatsApp message.

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Our Approach

How we build

Meet users where they are

Build on existing platforms rather than requiring users to adopt new ecosystems. WhatsApp has 2+ billion users, and we bring the tools to them.

Constraints fuel creativity

Working within WhatsApp's chat interface isn't a limitation, it's a design advantage. Simplicity becomes the product.

Experiment relentlessly

Rapid validation using AI and emerging technologies. Ship fast, learn faster, and double down on what works.

About

Who we are

Area 246 is a product lab building practical tools for small businesses and communities that big tech overlooks. Founded by a Barbadian product and engineering leader with 18+ years across fintech, payments, and commerce platforms.